Hi, I'm Liza — Product designer

Hi, I'm Liza — Product designer

I enjoy creating products from

I enjoy creating products from

scratch and improve existing ones.

scratch and improve existing ones.

In simple terms, I design

Basically, I design

web platforms

SaaS products

mobile apps

web platforms

web platforms

SaaS products

mobile apps

web platforms

that make a profit or enhance business.

that make a profit or enhance business.

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AI

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AI

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FinTech

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FinTech

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MarketingTech

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MarketingTech

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AdTech

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AdTech

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Trading

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Trading

Let's talk

Let's talk

User interactions

User experience

Analytics

Analytics

Portfolio projects

Portfolio projects

Concise case snapshots that show how thoughtful design turns complex product challenges into tangible wins.

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AI-powered SaaS

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MarTech

AI-powered marketing analytics for enterprise teams

Turns campaign data into real-time decisions & personalised content — at scale.

Highlights

$325M

exit

+37%

user satisfaction

Title

Subtitle

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AI-powered SaaS

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MarTech

AI-powered marketing analytics for enterprise teams

Turns campaign data into real-time decisions & personalised content — at scale.

Highlights

$325M

exit

+37%

user satisfaction

Title

Subtitle

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AI-powered SaaS

#

MarTech

AI-powered marketing analytics for enterprise teams

Turns campaign data into real-time decisions & personalised content — at scale.

Highlights

$325M

exit

+37%

user satisfaction

Title

Subtitle

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Crypto / Web 3

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AdTech

Web3 data-sharing platform for brand engagement

Gives users data ownership and brands richer insights — at scale.

Highlights

2M+

raised funds

3

integrated portals

Title

Subtitle

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Crypto / Web 3

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AdTech

Web3 data-sharing platform for brand engagement

Gives users data ownership and brands richer insights — at scale.

Highlights

2M+

raised funds

3

integrated portals

Title

Subtitle

#

Crypto / Web 3

#

AdTech

Web3 data-sharing platform for brand engagement

Gives users data ownership and brands richer insights — at scale.

Highlights

2M+

raised funds

3

integrated portals

Title

Subtitle

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E-commerce

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Fintech

The largest buying & selling used cars web-portal in Turkey

UX improvements to the purchase and trade-in flows.

Highlights

600k+

monthly visits

700M+

annual revenue

+5%

purchase conversion rate

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E-commerce

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Fintech

The largest buying & selling used cars web-portal in Turkey

UX improvements to the purchase and trade-in flows.

Highlights

600k+

monthly visits

700M+

annual revenue

+5%

purchase conversion rate

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E-commerce

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Fintech

The largest buying & selling used cars web-portal in Turkey

UX improvements to the purchase and trade-in flows.

Highlights

600k+

monthly visits

700M+

annual revenue

+5%

purchase conversion rate

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Trading

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FinTech

Global multi-brand CFD trading platform for high-volume traders

Rebuilt the end-to-end flow for seamless execution across diverse markets.

Highlights

1M+

monthly active users

+28%

registration conversion

+22%

user retention

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Trading

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FinTech

Global multi-brand CFD trading platform for high-volume traders

Rebuilt the end-to-end flow for seamless execution across diverse markets.

Highlights

1M+

monthly active users

+28%

registration conversion

+22%

user retention

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Trading

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FinTech

Global multi-brand CFD trading platform for high-volume traders

Rebuilt the end-to-end flow for seamless execution across diverse markets.

Highlights

1M+

monthly active users

+28%

registration conversion

+22%

user retention

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AdTech

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MarTech

Affiliate-marketing analytics platform

Analyzes landing pages and ad performance for fintech teams.

Highlights

+28%

manager efficiency

+32%

analyst productivity

Title

Subtitle

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AdTech

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MarTech

Affiliate-marketing analytics platform

Analyzes landing pages and ad performance for fintech teams.

Highlights

+28%

manager efficiency

+32%

analyst productivity

Title

Subtitle

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AdTech

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MarTech

Affiliate-marketing analytics platform

Analyzes landing pages and ad performance for fintech teams.

Highlights

+28%

manager efficiency

+32%

analyst productivity

Title

Subtitle

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Recruitment

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Dashboards

Recruitment platform with an interactive CV & job-posting builder

A platform connecting job seekers with employers.

Highlights

6 weeks

MVP delivery

78%

initial application completion

+22%

user retention

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Recruitment

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Dashboards

Recruitment platform with an interactive CV & job-posting builder

A platform connecting job seekers with employers.

Highlights

6 weeks

MVP delivery

78%

initial application completion

+22%

user retention

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Recruitment

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Dashboards

Recruitment platform with an interactive CV & job-posting builder

A platform connecting job seekers with employers.

Highlights

6 weeks

MVP delivery

78%

initial application completion

+22%

user retention

What I can do for you

What I can do for you

For businesses

I design interfaces that are friendly and valuable for customers and easy to implement for engineers.

For startups

I help to identify the problem and design an MVP. I will advise on tools for building if you don't have an engineer or development resources.

For product teams

I design growth experiments and help your team look at the challenges differently to build a better product.

Let's discuss your project:

elizaveta.malash@gmail.com

Let's Talk

elizaveta.malash@gmail.com

Let's Talk

elizaveta.malash@gmail.com

Let's Talk