Hi, I'm Liza — Product designer

Hi, I'm Liza — Product designer

I enjoy creating products from

I enjoy creating products from

scratch and improve existing ones.

scratch and improve existing ones.

In simple terms, I design

Basically, I design

web platforms

SaaS products

mobile apps

web platforms

web platforms

SaaS products

mobile apps

web platforms

that make a profit or enhance business.

that make a profit or enhance business.

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AI

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AI

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FinTech

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FinTech

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MarketingTech

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MarketingTech

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AdTech

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AdTech

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Trading

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Trading

Let's talk

Let's talk

User interactions

User experience

Analytics

Analytics

Portfolio projects

Portfolio projects

Concise case snapshots that show how thoughtful design turns complex product challenges into tangible wins.

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AI-powered SaaS

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MarTech

AI-powered marketing analytics for enterprise teams

Turns campaign data into real-time decisions & personalised content — at scale.

Highlights

$325M

exit

+37%

user satisfaction

Title

Subtitle

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AI-powered SaaS

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MarTech

AI-powered marketing analytics for enterprise teams

Turns campaign data into real-time decisions & personalised content — at scale.

Highlights

$325M

exit

+37%

user satisfaction

Title

Subtitle

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AI-powered SaaS

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MarTech

AI-powered marketing analytics for enterprise teams

Turns campaign data into real-time decisions & personalised content — at scale.

Highlights

$325M

exit

+37%

user satisfaction

Title

Subtitle

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Crypto / Web 3

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AdTech

Web3 data-sharing platform for brand engagement

Gives users data ownership and brands richer insights — at scale.

Highlights

2M+

raised funds

3

integrated portals

Title

Subtitle

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Crypto / Web 3

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AdTech

Web3 data-sharing platform for brand engagement

Gives users data ownership and brands richer insights — at scale.

Highlights

2M+

raised funds

3

integrated portals

Title

Subtitle

#

Crypto / Web 3

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AdTech

Web3 data-sharing platform for brand engagement

Gives users data ownership and brands richer insights — at scale.

Highlights

2M+

raised funds

3

integrated portals

Title

Subtitle

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E-commerce

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Fintech

The largest buying & selling used cars web-portal in Turkey

UX improvements to the purchase and trade-in flows.

Highlights

600k+

monthly visits

700M+

annual revenue

+5%

purchase conversion rate

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E-commerce

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Fintech

The largest buying & selling used cars web-portal in Turkey

UX improvements to the purchase and trade-in flows.

Highlights

600k+

monthly visits

700M+

annual revenue

+5%

purchase conversion rate

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E-commerce

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Fintech

The largest buying & selling used cars web-portal in Turkey

UX improvements to the purchase and trade-in flows.

Highlights

600k+

monthly visits

700M+

annual revenue

+5%

purchase conversion rate

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Trading

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FinTech

Global multi-brand CFD trading platform for high-volume traders

Rebuilt the end-to-end flow for seamless execution across diverse markets.

Highlights

1M+

monthly active users

+28%

registration conversion

+22%

user retention

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Trading

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FinTech

Global multi-brand CFD trading platform for high-volume traders

Rebuilt the end-to-end flow for seamless execution across diverse markets.

Highlights

1M+

monthly active users

+28%

registration conversion

+22%

user retention

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Trading

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FinTech

Global multi-brand CFD trading platform for high-volume traders

Rebuilt the end-to-end flow for seamless execution across diverse markets.

Highlights

1M+

monthly active users

+28%

registration conversion

+22%

user retention

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AdTech

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MarTech

Affiliate-marketing analytics platform

Analyzes landing pages and ad performance for fintech teams.

Highlights

+28%

manager efficiency

+32%

analyst productivity

Title

Subtitle

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AdTech

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MarTech

Affiliate-marketing analytics platform

Analyzes landing pages and ad performance for fintech teams.

Highlights

+28%

manager efficiency

+32%

analyst productivity

Title

Subtitle

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AdTech

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MarTech

Affiliate-marketing analytics platform

Analyzes landing pages and ad performance for fintech teams.

Highlights

+28%

manager efficiency

+32%

analyst productivity

Title

Subtitle

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Recruitment

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Dashboards

Recruitment platform with an interactive CV & job-posting builder

A platform connecting job seekers with employers.

Highlights

6 weeks

MVP delivery

78%

initial application completion

+22%

user retention

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Recruitment

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Dashboards

Recruitment platform with an interactive CV & job-posting builder

A platform connecting job seekers with employers.

Highlights

6 weeks

MVP delivery

78%

initial application completion

+22%

user retention

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Recruitment

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Dashboards

Recruitment platform with an interactive CV & job-posting builder

A platform connecting job seekers with employers.

Highlights

6 weeks

MVP delivery

78%

initial application completion

+22%

user retention

What I can do for you

What I can do for you

For businesses

I design interfaces that are friendly and valuable for customers and easy to implement for engineers.

For startups

I help to identify the problem and design an MVP. I will advise on tools for building if you don't have an engineer or development resources.

For product teams

I design growth experiments and help your team look at the challenges differently to build a better product.

Sometimes asked questions

Sometimes asked questions

Where do you do your best work?

Where do you do your best work?

Where do you do your best work?

What part of the design process excites you most?

What part of the design process excites you most?

What part of the design process excites you most?

How do you design when users can't articulate what they need?

How do you design when users can't articulate what they need?

How do you design when users can't articulate what they need?

How has AI changed how you design?

How has AI changed how you design?

How has AI changed how you design?

Let's discuss your project:

elizaveta.malash@gmail.com

Let's Talk

elizaveta.malash@gmail.com

Let's Talk

elizaveta.malash@gmail.com

Let's Talk