Role: Head of Product Design
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Brand advertising
One of the core features of interaction between Brands and Individuals. Brands create an AD, and Individuals can react with Sentiments, save to Favourites, and follow a CTA.
BUT considering Web3 values, the interactions within this platform have a meaningful difference in user flows and use cases compared to other popular platforms:
Individuals see Brand moments ONLY when they accept an offer from a Brand. So that Individuals fully control their Feed.
Connection offer information
The metronome feature allows to control content frequency.
Sentiments are visible only to a Brand Individuals share their reaction with. It helps to build relationships with Brands.
Web 3.0 feature
As Brands and Individuals interact with each other within the platform, there are users' needs for all information and interactions to be collected in one place.
Interaction types:
Connection offer information.
Sharing information controls.
Privacy rights assertion.
Receiving Brand moments.
Sending sentiments.
Sending NFT.
Cryptocurrency + Fiat
Helps to manage USD and ZEKE token accounts. Includes the functionality that covers those use cases:
Managing token and fiat wallets.
Income statistics.
Transaction history.
Gamification
It’s always better to keep users involved in the platform for the long term. It’s the point where the gamification takes place. Gamification turns into a retention rate, and users get the promotional benefit while at the same time encouraging the visit.
Gamification mechanics that make it work:
Checklists with various rewards. According to research, people stay more involved in processes if there is a range of unpredictable encouragements. In our case, we have multiple rewards for different tasks.
Earning badges for long-term results stimulates more interactions with the platform.
Progress bars give feedback to the users on where they are in the journey and encourage them to take the next step.
Profile levels stimulate the dopamine system and motivate users to take more actions to achieve the next levels.
Content frequency settings
Feed UI controls.
Self-discovery surveys
Survey sample that includes 3 levels of categories.
Privacy rights assertion
Created Web3 data sharing control center.
Adding a connection
Designed Web3 data sharing flows.
As it is a complex project, the platform architecture should include features and interaction for all roles that interact with the platform.
Individuals
Brand managers
Platform admin
A core feature in the Brand manager Customer Journey Map. Allows Brands to communicate with their Customers/Individuals.
Brand dashboard
Tracking activity and statistics.
Brand subscriptions
Manage relationships with Individuals.
Individuals can send their NFT pictures with a product, and Brands can purchase for NFTs to use that commercially.
The design system was built in Figma to keep consistency throughout the platform.
UX design
Analytics
Setting up analytics is a key step for understanding how users interact with the product post-launch period. Some of the most important metrics:
↩️ Retention rate
If a product can turn a part of new users into a regular audience, then a part of the market finds the product useful and is ready to use it regularly to solve its problem.
⏳ Lifetime value (LTV)
LTV is a key metric that reflects the value (benefit) of the product for users and customers. This metric should be at the forefront when working on a product.
🕹 Daily/Weekly/Monthly active users (DAU, WAU, MAU)
A popular metric for user engagement — the ratio of daily active users over monthly active users, expressed as a percentage. It will help in user segmentation and analysis for who the product gives the most value.
