Design portfolio

Design portfolio

Design portfolio

Swiss crypto-startup Profila:
Web 3.0 on Cardano. Secure data sharing, brand interaction, and NFTs

Swiss crypto-startup Profila:
Web 3.0 on Cardano. Secure data sharing, brand interaction, and NFTs

Swiss crypto-startup Profila:
Web 3.0 on Cardano. Secure data sharing, brand interaction, and NFTs

  • Adaptive web platform

  • UI Design

  • UX Design

  • UX Research

  • Analytics

  • User interviews

  • User flows

  • Gamification

  • Value Proposition

  • User jobs

  • User stories

Expectations
& Design
Process.

Expectations & Design
Process.

Expectations
& Design
Process.

An innovative unicorn project created from scratch was the expected outcome. The solution was to build a web platform that includes B2C, C2B, and Admin sides of the platform. MVP creation for launch.

An innovative unicorn project created from scratch was the expected outcome. The solution was to build a web platform that includes B2C, C2B, and Admin sides of the platform. MVP creation for launch.

An innovative unicorn project created from scratch was the expected outcome. The solution was to build a web platform that includes B2C, C2B, and Admin sides of the platform. MVP creation for launch.

Challenges

Challenges

Role: Head of Product Design

💬

Defining the design scope

💬

Defining the design scope

🗣

Facilitating discovery workshops

🗣

Facilitating discovery workshops

🧩

Product architecture and wireframes

🧩

Product architecture and wireframes

🪄

Design system creation

🪄

Design system creation

💻

Designing B2C&C2B web platforms

💻

Designing B2C&C2B web platforms

🤞

Testing

🤞

Testing

🎯

Launch

🎯

Launch

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Brand advertising

Brand moments

Brand moments

One of the core features of interaction between Brands and Individuals. Brands create an AD, and Individuals can react with Sentiments, save to Favourites, and follow a CTA.

BUT considering Web3 values, the interactions within this platform have a meaningful difference in user flows and use cases compared to other popular platforms:

  • Individuals see Brand moments ONLY when they accept an offer from a Brand. So that Individuals fully control their Feed.

  • Connection offer information

  • The metronome feature allows to control content frequency.

  • Sentiments are visible only to a Brand Individuals share their reaction with. It helps to build relationships with Brands.

Web 3.0 feature

Interaction between Brands and Individuals

Interaction between Brands and Individuals

As Brands and Individuals interact with each other within the platform, there are users' needs for all information and interactions to be collected in one place.

Interaction types:

  • Connection offer information.

  • Sharing information controls.

  • Privacy rights assertion.

  • Receiving Brand moments.

  • Sending sentiments.

  • Sending NFT.

Cryptocurrency + Fiat

Wallet

Wallet

Helps to manage USD and ZEKE token accounts. Includes the functionality that covers those use cases:

  • Managing token and fiat wallets.

  • Income statistics.

  • Transaction history.

Gamification

Reward systems

Reward systems

It’s always better to keep users involved in the platform for the long term. It’s the point where the gamification takes place. Gamification turns into a retention rate, and users get the promotional benefit while at the same time encouraging the visit.

Gamification mechanics that make it work:

  • Checklists with various rewards. According to research, people stay more involved in processes if there is a range of unpredictable encouragements. In our case, we have multiple rewards for different tasks.

  • Earning badges for long-term results stimulates more interactions with the platform.

  • Progress bars give feedback to the users on where they are in the journey and encourage them to take the next step.

  • Profile levels stimulate the dopamine system and motivate users to take more actions to achieve the next levels.

Content frequency settings

Feed UI controls.

Self-discovery surveys

Survey sample that includes 3 levels of categories.

Privacy rights assertion

Created Web3 data sharing control center.

Adding a connection

Designed Web3 data sharing flows.

Roles

Roles

As it is a complex project, the platform architecture should include features and interaction for all roles that interact with the platform.

Individuals

Brand customers and new registrations.

Brand customers and new registrations.

Brand managers

Manage brand content and interactions.

Manage brand content and interactions.

Platform admin

Manage Brand managers' roles and permissions.

Manage Brand managers' roles and permissions.

Brand moment creation

Brand moment creation

A core feature in the Brand manager Customer Journey Map. Allows Brands to communicate with their Customers/Individuals.

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Brand dashboard

Tracking activity and statistics.

Brand subscriptions

Manage relationships with Individuals.

NFT purchasing

NFT purchasing

Individuals can send their NFT pictures with a product, and Brands can purchase for NFTs to use that commercially.

350+ Figma components and variants

350+ Figma components and variants

The design system was built in Figma to keep consistency throughout the platform.

  • Snack bar

    8 variants

  • Button

    160 variants

  • Chips

    24 variants

  • Checkbox

    12 variants

  • Radio button

    12 variants

  • Snack bar

    8 variants

  • Button

    160 variants

  • Chips

    24 variants

  • Checkbox

    12 variants

  • Radio button

    12 variants

  • Snack bar

    8 variants

  • Button

    160 variants

  • Chips

    24 variants

  • Checkbox

    12 variants

  • Radio button

    12 variants

  • Input

    260 variants

  • Label

    60 variants

  • Pagination

    9 variants

  • Toggle

    4 variants

  • Tooltip

    52 variants

  • Input

    260 variants

  • Label

    60 variants

  • Pagination

    9 variants

  • Toggle

    4 variants

  • Tooltip

    52 variants

  • Input

    260 variants

  • Label

    60 variants

  • Pagination

    9 variants

  • Toggle

    4 variants

  • Tooltip

    52 variants

UX design

What's behind the design solutions

What's behind the design solutions

What's behind the design solutions

There are a few methodologies that help to emphasize users and understand their problems and needs in order to design effective solutions.

There are a few methodologies that help to emphasize users and understand their problems and needs in order to design effective solutions.

Value Proposition

Worshops to identify main users pain points and ideate on solutions we can design to relief them.

Customer Journey Map

Informational Architecture

Value Proposition

Worshops to identify main users pain points and ideate on solutions we can design to relief them.

Customer Journey Map

Informational Architecture

Value Proposition

Worshops to identify main users pain points and ideate on solutions we can design to relief them.

Customer Journey Map

Informational Architecture

Jobs To Be Done

Jobs To Be Done

Jobs To Be Done

After collecting all the insights about the product, it's important to structure them to understand how to understand users' triggers, motivations, and expected outcomes.

After collecting all the insights about the product, it's important to structure them to understand how to understand users' triggers, motivations, and expected outcomes.

  • When I don’t want brands to know a piece of specific information about me, I want to select which info is accessible for brands so I can control my data.

  • When I’ve received my first tokens, I want to use these earnings so I can get simple instructions on how to use tokens within the app.

  • When I don’t like a brand anymore, I want to change access settings so I can cancel sharing my personal data with a specific brand.

  • When I want to earn some money, I want to take some simple actions to get a profit so I can share my data with brands to earn cash as a benefit.

Analytics

Post-launch metrics tracking

Post-launch metrics tracking

Setting up analytics is a key step for understanding how users interact with the product post-launch period. Some of the most important metrics:

↩️ Retention rate

If a product can turn a part of new users into a regular audience, then a part of the market finds the product useful and is ready to use it regularly to solve its problem.

⏳ Lifetime value (LTV)

LTV is a key metric that reflects the value (benefit) of the product for users and customers. This metric should be at the forefront when working on a product.

🕹 Daily/Weekly/Monthly active users (DAU, WAU, MAU)

A popular metric for user engagement — the ratio of daily active users over monthly active users, expressed as a percentage. It will help in user segmentation and analysis for who the product gives the most value.

Let's talk about your project:

Let's talk about your project:

Let's talk about your project: