Product Designer
With 8+ years of experience in UI/UX design for B2B, B2C, and C2B platforms across web experiences, I create digital interfaces that are user-centric and align with the strategic objectives of the business, using analytical and data-driven management skills. My design journey began with my graduation in graphic design, which provided me with a solid foundation for creating visually appealing products.
Head of Product Design
Web3
Crypto
NFT
Web-platform
Fintech
Profila
Feb 2022 - Nov 2023 • 1 yr 10 mos • Switzerland
A Cardano Web 3.0 Switzerland-based startup that provides a new way for individuals to interact with brands and securely share personal data and includes B2C and C2B parts of the platform.
Results and responsibilities:
Designed a responsive marketing platform from scratch and tested before the first launch. The research helped identify problems and prioritize tasks using a data-driven approach. Through comprehensive analysis, I leveraged data-driven insights to identify potential issues and prioritize tasks, leading to a more efficient product.
Created a design system in short terms that helped to optimize the development stage.
Built UX informational architecture for the platform's B2C, C2B, and Admin sides.
Led the design team, fostering a collaborative environment.
The client works in the used car sales industry, providing B2C and C2B services for buying and selling used vehicles online.
Results and responsibilities:
Improved user experience: The user-friendly and intuitive design increased customer satisfaction and ease of purchasing used vehicles online by 20%.
Consistent visual ecosystem: The design system created a cohesive visual identity across the platform's B2C, C2B, and Admin panel aspects, enhancing brand consistency. The design system included over 3000 assets.
Optimized website speed with design improvements by 25%.
Simplified buy/sell process for high-cost items, including legal document approval, ensuring a secure transaction flow and proved efficiency by conversion metrics by 5%.
Collaborated with the marketing and product teams to ensure the creation and delivery of tailored experiences to the user.
Senior UI/UX Designer
Fintech
Trading
Websites
Mobile app
Web-platforms
Maxitech
Jun 2019 - Dec 2020 • 1 yr 7 mos • Israel
The trading company with a strong presence in global markets. With a focus on international trade and a diverse portfolio of products, they have successfully established themselves as a key player in the industry.
Results and responsibilities:
Created 15+ new assets for brands that included designing for each: landing pages, corporative website, registration process, and branded trading tool.
Increased optimization speed for new brands by 80% with Figma libraries/components/design systems that allow adapting pages faster.
Increased registration conversion rate by 30% and reduced registration speed by 50% with redesign and user flow optimizations.
Created and tested a mobile app.
Lead Designer
Design agency
Websites
Incrify
Jul 2018 - Apr 2019 • 10 mos • UAE
Digital Solution Agency specializing in web design and digital marketing.
Results and responsibilities:
Created and supported a brand and website for a product company. UI/UX solutions led to website loading speed reduction of 72% and increased website visitors to 170%.
Created concepts of complex branding design for UAE and Austria markets.
Art-directed the design department.
Turned in projects an average of 30% faster than targets.
UI/UX & Graphic Designer
Design agency
Websites
Branding
TRUE advertising group
May 2017 - Jun 2018 • 1 yr 2 mos • Ukraine
Web & Branding design agency.
Results and responsibilities:
Created UI/UX solutions and style guidelines to support mobile, tablet, and desktop devices.
Designed creative logos and corporate branding materials for various clients.
The educational project on programming and information technology. It was launched in 2013 by the Ukrainian company CyberBionic Systematics.
Results and responsibilities:
Created landing pages & websites for the product company.
Designed SMM advertising and email marketing materials.