With 10+ years in UI/UX design, I specialize in end-to-end flows for complex SaaS products across AI, Web3, FinTech, AdTech, MarTech, and Trading domains. I create user-centric interfaces that balance business strategy with seamless user experience.
What drives me? A product mindset. I thrive on taking ideas from concept to launch, testing assumptions, and seeing how users respond. My background in graphic design gave me an eye for detail, but my passion lies in solving complex problems through research, data, and iteration.
I approach each project as an owner, not just a designer, always asking: "Will this actually work in the market?"
Beyond the resume
A few snapshots and stories from life outside of work.
The mix of hard skills and tools I rely on to solve complex design problems.
Senior Product Designer
MarTech
AdTech
AI
SaaS
InMarket
Nov 2023 - Mar 2025 • 1 yr 5 mos • US-based company (Remote)
An award-winning digital advertising leader leveraging AI-driven insights and real-time analytics to help brands optimize engagement. Partners with Reddit, TikTok, and Fortune 500 companies, powering data-driven marketing at scale.
Led research and design for the DSP (Demand-Side Platform), which drives 80% of company revenue, optimizing campaign workflows, reporting, and sales-marketer wizard flows.
Redesigned and automated reporting workflows, reducing user time spent by up to 75% and improving operational efficiency.
Designed an advanced advertising planning flow, increasing user efficiency by up to 68% and enhancing collaboration.
Head of Product Design
Web3
Crypto
NFT
Web-platform
FinTech
Profila
Feb 2022 - Nov 2023 • 1 yr 10 mos • Switzerland-based project (Remote)
A Cardano Web 3.0 Switzerland-based unicorn startup transforming brand-consumer interactions and secure data sharing across B2C and C2B platforms, backed by over $2 million in funding.
Designed and launched a responsive platform from scratch, conducting pre-launch testing to identify and prioritize issues using a data-driven approach.
Led the design team and established structured design processes to enhance collaboration between the design team and C-level management.
Reduced estimated churn rate by up to 60% and minimized financial losses through qualitative feedback analysis before launch for core features, including communication between brands and individuals, and gamification.
Built UX information architecture for B2C, C2B, and Admin platforms, enhancing usability and navigation.
Developed a design system in a short timeframe, optimizing the design process.
Product UI/UX designer
Web-platforms
E-commerce
Payments
Ciklum
Jan 2021 - Feb 2022 • 1 yr 2 mos • UK-based project (Remote)
Worked with a leading client in the used car sales industry, providing B2C and C2B solutions for buying and selling vehicles online. The platform attracts 600K+ monthly visits and drives over $700M in monthly revenue, making it a major player in the market.
Led the end-to-end Checkout & payment flow redesign (add-to-cart → secure payment → order-status tracking).
Improved conversion rates by 5% and customer satisfaction by 20% through UX research-driven optimization of purchase flows, critical for high-value automotive transactions ranging from $5K-50K+.
Created a cohesive design system with 3,000+ assets, ensuring brand consistency across the B2C, C2B, and Admin platforms.
Senior UI/UX Designer
FinTech
Trading
Websites
Mobile app
Web-platforms
Maxitech
Dec 2018 - Dec 2020 • 2 yrs • Ukraine
A global trading company with a strong international presence, serving over 1M monthly users across 4 continents. With a diverse portfolio of products, they have established themselves as a key player in the industry.
Reworked dashboards, onboarding, registration, and payment flows, reducing navigation-related support by 30% and raising 30-day retention by 22%.
Led full redesign of sign-up and KYC verification flow to comply with CySEC/MiFID regulations, boosting completion rate by 28% and reducing time-to-verification by 50%.
Collaborated with engineering, product, and compliance teams to localize platforms for 8 international markets (Europe, Latin America, South Africa, Australia).
Unified 15+ brands under a single design system and brand guidelines, enabling 73% faster roll-outs.
UI/UX & Graphic Designer
Design agency
Websites
Branding
TRUE advertising group
May 2016 - Jun 2018 • 3 yrs • Ukraine
Web & Branding design agency.
Created UI/UX solutions and style guidelines to support mobile, tablet, and desktop devices.
Designed creative logos and corporate branding materials for various clients.