UK based startup
The client works in the used car sales industry, providing B2C and C2B services for buying and selling used vehicles.
They approached with a need to modernize their online presence and improve the user experience for their customers.
Solutions that increased
conversion in sales.
Redesigned features:
Buy a car
/
Checkout
Sell a car
/
Car valuation
Trade-in
/
Buy&Sell
Results
What made it work:
The user-friendly and intuitive design increased customer satisfaction and ease of purchasing used vehicles online. Simplified the buy/sell process for high-cost items, ensured a secure transaction flow, and proved efficiency by conversion metrics.
APPROACH
A design process follows a design thinking approach, where I first identify and understand the problems and needs of users and stakeholders before diving into the design phase. Once the design is ready, I conduct thorough testing to ensure its effectiveness and gather valuable feedback for further improvements.
BUY A CAR
Discovery
Began by conducting extensive research into the client's business needs and user personas. This informed the redesign of their website, which was tailored to meet the specific needs of their target audience. Also conducted qualitative user interviews to gain further insights into their customers' needs and preferences, which informed the improvement of the website's interface.
USER-FRIENDLY
Trade-in
/
Catalog
Sell a car
/
Wizard
Buy car
/
Order page
Trade-in flow
UX/UI design
INTEGRATION
UI design
Grid system:
Impact
The redesigned website received positive customer feedback, and the client saw improvements in key business metrics, such as conversion rate and customer satisfaction. At the same time, constant testing helped to find imperfections before development implementation and avoid drop-offs.
Analytics:
To measure product success, we've built funnels and measured the conversion rate, which is within the golden benchmark standards for this industry.
