Built a variant creation flow for subject lines and CTAs — AI-powered, user-friendly, and designed for real-time experimentation.
Designing
the UX
behind a
$325M
AI
product
From early flows to enterprise-scale personalization.
Designing
the UX
behind a
$325M
AI
product
From early flows to enterprise-scale
personalization.
Introduction
An enterprise AI-powered email marketing platform for automating marketing decisions — including variant generation campaign setup and results analysis
An enterprise AI-powered email marketing platform for automating marketing decisions — including variant generation campaign setup and results analysis
Designed features
Validated through research, shaped with users
Validated through research, shaped with users
Validated through research, shaped with users
Each feature was designed with real users in mind — combining usability best practices, behavioral insights, and iterative testing to ensure clarity, value, and adoption.
From early flows to enterprise-scale
personalization.
LLM-powered interface
LLM-powered interface
Crafted an AI experience to generate subject lines, CTAs, and more — intuitive, flexible, and built around real marketing needs.
Would you like to give me any guidelines before I suggest subject lines?
No preferences - just show me your ideas ●
Add offer property
Discount
Price
Add new property
Generate subject lines
Would you like to give me any guidelines before I suggest subject lines?
No preferences - just show me your ideas ●
Add offer property
Discount
Price
Add new property
Generate subject lines
Would you like to give me any guidelines before I suggest subject lines?
No preferences - just show me your ideas ●
Add offer property
Discount
Price
Add new property
Generate subject lines
AI experimentation setup
AI experimentation setup
Designed a system for advanced experimentation — with support for custom rules, dynamic conditions, and granular logic tailored to real marketing workflows.
For…
customers in loyalty tier
=
gold
If…
cart value
<
$1,000
Then keep…
discount
=
20% off
For…
customers in loyalty tier
=
gold
If…
cart value
<
$1,000
Then keep…
discount
=
20% off
For…
customers in loyalty tier
=
gold
If…
cart value
<
$1,000
Then keep…
discount
=
20% off
AI-powered reporting
AI-powered reporting
Built to support AI experimentation with clear, actionable insights — helping users understand what works through simple, intuitive reporting.
% of customers who clicked this subject line
Hey! Wanna save today? 🤩
Limited time offer: Save 10%
You've earned rewards 🌟
Have it all with our $299 offer!
% of customers who clicked this subject line
Hey! Wanna save today? 🤩
Limited time offer: Save 10%
You've earned rewards 🌟
Have it all with our $299 offer!
% of customers who clicked this subject line
Hey! Wanna save today? 🤩
Limited time offer: Save 10%
You've earned rewards 🌟
Have it all with our $299 offer!
Process
A process built on research, not assumptions
From insights to impact — using a design thinking approach trusted by the best teams in the industry.
Research-driven strategy
Every project begins with deep discovery — user research, stakeholder alignment, and behavioral insights inspired by NN/g best practices.
Hypothesis-led iteration
Define, prioritize, and validate hypotheses through rapid prototyping and feedback cycles, aligning business goals with real user needs.
Prototyping & testing at every stage
From early concepts to high-fidelity flows, everything is tested with real users. No guesswork, just measurable progress.
Process
A process built on research, not assumptions
From early flows to enterprise-scale
personalization.
Research-driven strategy
Every project begins with deep discovery — user research, stakeholder alignment, and behavioral insights inspired by NN/g best practices.
Hypothesis-led iteration
Define, prioritize, and validate hypotheses through rapid prototyping and feedback cycles, aligning business goals with real user needs.
Prototyping & testing at every stage
From early concepts to high-fidelity flows, everything is tested with real users. No guesswork, just measurable progress.
Variant builder
Email planner
Report segments
Event editor
Event editor
Report segments
Variant builder
Email planner